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master's thesis
Fotografija hrane u svrhu marketinga
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2017. urn:nbn:hr:216:933985
Drezga, Ivana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Drezga, I. (2017). Fotografija hrane u svrhu marketinga (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:933985

Drezga, Ivana. "Fotografija hrane u svrhu marketinga." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:933985

Drezga, Ivana. "Fotografija hrane u svrhu marketinga." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:933985

Drezga, I. (2017). 'Fotografija hrane u svrhu marketinga', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 12 September 2024, https://urn.nsk.hr/urn:nbn:hr:216:933985

Drezga I. Fotografija hrane u svrhu marketinga [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2017 [cited 2024 September 12] Available at: https://urn.nsk.hr/urn:nbn:hr:216:933985

I. Drezga, "Fotografija hrane u svrhu marketinga", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:216:933985

Metadata
TitleFotografija hrane u svrhu marketinga
AuthorIvana Drezga
MentorMiroslav Mikota (mentor)
Committee memberKrešimir Dragčević (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2017-9-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Fotografije koje nas svakodnevno mame da konzumiramo određeni tip hrane iza sebe skrivaju niz tehnika kojima se privuče pozornost promatrača. Postoji i niz činjenica koje dokazuju da fotografija hrane pojačava učinkovitost marketinga. Kultura hrane nikad nije bila rasprostranjenija, jača niti aktualnija. Svakodnevnim pregledavanjem društvenih mreža na kojima je aktivnost sve veća može se pronaći velika količina fotografija hrane najboljih ili najdražih restorana. Sve te fotografije djeluju vrlo ukusno, ali iza sebe kriju niz odluka koje bi ispitali na korisnicima i ovisno o rezultatima utvrdili koje su ispravne te ih aplicirali na vlastitu izradu. Cilj je da fotografije prikažu hranu kao ukusnu, svježu, a naročito privlačnu. Različitim bojama, podlogama i svjetlošću se postiže različita pobuda osjetila prilikom promatranja fotografija. Teksture, oblici, simetrije i još brojna druga pravila dodatno pomažu marketingu privlačenjem korisnikove pozornosti. Marketing se razvijao sukladno razvoju tehnologija, a fotografija kao slikovni sadržaj je dodatni prenositelj poruke koja samo može pojačati utjecaj marketinga na naše razmišljanje.
Abstract (english)
Food photography that pulls us in to consume some kind of food are hiding a variety of techniques taht attract the attention of the observer. There are also number of facts that prove that food photography boosts marketing efficiency. Food culture has never been more widespread, strong, and up-to-date. With everyday browsing of social networks, whew activity is increasing, there can be found a large amount of food photos of best or favorite restaurant. All of those photos are very delicious, but behind them are a number of decisions to test on useres and depending on their results it can determine what is right and what can be applied in doing same type of photos. The goal is to show the food as tasty, fresh, and especially attractive. Different colors, underlays and light produce different sensations when viewing photos. Texture, shapes, symmetries and many other rules additionally help marketers by attracting customer attention. Marketing has developed in line with the development of technology, and photography as visual content can only boost the influence of marketing on our thinking.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:933985
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 22:09:55