The introduction of important facts about photomontage and photography as its base is presented. Returning to the very beginnings of the invention of photography and photographic processes, chronologically are mentioned the essential representatives of photomontage. I describe their part and their impact on society in the period they represent. The basics of photographic processes and photo retouching are the basic tools of digital processing software, and the author of the Photoshop is responsible for the development of digital processing, after which revolves the use of digital photography for commercial purposes. In order to show new features in digital processing, the basic functions and application of the tools in Photoshop are described. The impact of digital photomontage is described by examples of the earliest art photomontage, photomontages in the media as part of the design of graphic products. The main characteristic of photomontage with respect to photography is the extreme emphasis on emotions and feelings. Comparison of photos and photomontages for the purpose of product presentation is also an experimental part of the work. The aim of the research is to determine whether photomontages can look real and whether the product is better described than a photo. According to the results of the research, conclusions were drawn that in the graphic design depending on the situation the emphasis on emotions, product features and characteristics. Summarizing the conclusions, photomontages of the products were analyzed in the survey.