With the chosen theme it is rehearsed to establish a methodological approach in a structured and meaningful way. Ideally defined approach unite some of the fundamental planning and multimedia production criteria for cross platform picture format. Realizing that new media forms and technology demand adequate approach, the idea of visual adjustment of the ceremonial photographic content became subject of occupation. Afterwards, digitally altered raster system would be adapted for publication in a digital environment. Primary idea that took place during ideation and planning was related to graphical preparation of the digitally adjusted content, but it was rejected in later stages of the process. Since animated sequences are distinguished by transitions and rhythmical recurring components, it’s necessary to use the medium which best represents functionality of such file format. Main objective of this graduate thesis is to name and apply a range of methods with which raster content can be digitally modified in order to generate concrete and attractive graphical product intended for digital publishing. In accordance with the foregoing, the thesis will elaborate structured method of chosen approach and suggest conceptual solution. Content adaptation will be performed on existing photographic material of the ceremonial event. In order to achieve quality of the digitally modified content, it is necessary to be fully equipped with all kind of tools. Such an comprehensive tool is Adobe Photoshop software for static raster configuration, or Adobe After Effects software for motion graphic and visual effects. Some dynamic interpretations are going to be investigated and generated, based on the cinemagraph and parallax principles for animated content.