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master's thesis
Utjecaj reklamne fotografije na prodaju u watch centru
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2019. urn:nbn:hr:216:140308
Šarić, Ivona
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Šarić, I. (2019). Utjecaj reklamne fotografije na prodaju u watch centru (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:140308

Šarić, Ivona. "Utjecaj reklamne fotografije na prodaju u watch centru." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:140308

Šarić, Ivona. "Utjecaj reklamne fotografije na prodaju u watch centru." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:140308

Šarić, I. (2019). 'Utjecaj reklamne fotografije na prodaju u watch centru', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:140308

Šarić I. Utjecaj reklamne fotografije na prodaju u watch centru [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:216:140308

I. Šarić, "Utjecaj reklamne fotografije na prodaju u watch centru", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:216:140308

Metadata
TitleUtjecaj reklamne fotografije na prodaju u watch centru
AuthorIvona Šarić
MentorMiroslav Mikota (mentor)
Committee memberMile Matijević (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberKrešimir Dragčević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2019-9-27, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Kao i sve ostale umjetnosti i grane umjetnosti fotografija ima svoj početak i razvojni put koji ju je kroz povijest doveo do titule ne samo jednog od najrevolucionarnijih pronalazaka na svijetu, nego i najpopularnijeg umjetničkog izražajnog oblika. Ne postoji jednostavniji i elegantniji način na koji bi se moglo utjecati na promatrača osim korištenja fotografije. Fotografija kao takva pruža brojne mogućnosti, fotograf prenosi poruku, stanje, misli, stvara scenu koju želi podijeliti sa svijetom. Cilj fotografije u današnje vrijeme je pojačavanje ili dodavanje komunikološkog aspekta tekstualnoj ili slikovnoj poruci u skladu s nekoliko bitnih elemenata: motiv, kontekst vremena, ciljano tržište i planirano značenje poruke. Reklamne fotografije uključuju snimanje proizvoda ili usluga u svrhu promocije i prodaje istog. Te fotografije ne samo da bi trebale biti vrlo visoke kvalitete i atraktivne, nego također trebale bi biti zanimljive i privlačne.
Abstract (english)
Like all other arts and branches of art, photography has its beginnings and development paths, which through history have led to the title of not only one of the most revolutionary inventions in the world, but not the most popular art-made form. There is no simple and elegant way to influence observation other than the use of photographs. Photography as such offers opportunities, the photographer conveys a message, a state, thoughts, creates a scene that he wants to share with the world. The goal of photography in the present day is to appear or add a communicative aspect of a text or picture message in accordance with several essential elements: motive, time context, planned market, and message meaning planning. Advertising photographs were taken of products or services for the purpose of promoting and selling the same. Not only should the photos be of high quality and attractive, they should also be interesting and attractive.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:140308
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 22:57:34