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master's thesis
UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2020. urn:nbn:hr:216:490120
Asturić, Ivana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Asturić, I. (2020). UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19 (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:490120

Asturić, Ivana. "UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:490120

Asturić, Ivana. "UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:490120

Asturić, I. (2020). 'UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 17 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:490120

Asturić I. UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19 [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2020 [cited 2024 July 17] Available at: https://urn.nsk.hr/urn:nbn:hr:216:490120

I. Asturić, "UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:216:490120

Metadata
TitleUX (Korisničko iskustvo) prije i tijekom epidemije COVID-19
AuthorIvana Asturić
MentorTajana Koren Ivančević (mentor)
Committee memberMaja Rudolf (član povjerenstva)
Committee memberTajana Koren Ivančević (član povjerenstva)
Committee memberNikolina Stanić Loknar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2020-9-22, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Korisničko iskustvo (UX) je područje o kojem ovisi hoće li korisnik ponovno koristiti određeni proizvod te je, na neki način, baza profita firme koja proizvod plasira na tržište. Tijekom karantene uzrokovane epidemijom COVID-19, dalo se primijetiti da se ljudi, odnosno korisnici, drugačije ponašaju u ovakvim kriznim situacijama, odnosno na drugačiji način donose odluke o kupnji proizvoda. Korisnici su počeli manijakalno stvarati zalihe namirnica te pritom nisu obraćali pažnju na dizajn proizvoda niti njegov brend kao prije. Cilj ovog diplomskog rada je odgonetnuti korisnikove podsvjesne motive odabira proizvoda tijekom paničnog stvaranja zaliha potrepština te donijeti zaključke na koji način se mijenja korisničko iskustvo tijekom pojave navedene epidemije. U eksperimentalnom dijelu rada je prisutan plan istraživanja. Istraživanje je provedeno putem online ankete te intervjua. Rezultati su pokazali da se UX mijenja tijekom epidemije te da je, tijekom ove krize, korisnicima bitnija svrha proizvoda od njegovog dizajna te brenda.
Abstract (english)
User experience (UX) is an area that determines whether a user will reuse a particular product and is, in a way, the profit base of the company that places the product on the market. During the quarantine caused by the COVID-19 epidemic, it was noticed that people, i.e. users, behave differently in such crisis situations, i.e. they make decisions about buying products in a different way. Consumers began to maniacally create food stocks without paying attention to the design of the product or its brand as before. The aim of this thesis is to decipher the user's subconscious motives for product selection during the panicked creation of supplies and to draw conclusions about how the user experience changes during the outbreak. A research plan is present in the experimental part of the paper. The research was conducted through an online survey and interviews. The results showed that UX changes during the epidemic and that, during this crisis, the purpose of the product is more important to users than its design and brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:490120
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 23:03:42