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master's thesis
Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2020. urn:nbn:hr:216:945722
Stipić, Mate
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Stipić, M. (2020). Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:945722

Stipić, Mate. "Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:945722

Stipić, Mate. "Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:945722

Stipić, M. (2020). 'Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:945722

Stipić M. Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:945722

M. Stipić, "Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:216:945722

Metadata
TitleBrendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje
AuthorMate Stipić
MentorAnte Rončević (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberKrešimir Dragčević (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2020-9-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Cilj ovog diplomskog rada je ukazati na mogućnosti koje nudi marketing te važnost jačanja imidža nogometnog kluba kroz razvoj marketinga. Prikazan je niželigaški nogometni klub, HŠK Posušje, koji ima dosta prostora za napredovanje u izgradnji vlastitog imidža i financijske situacije, a ponajviše mogućnosti za prelazak u viši rang. Stoga je bitno da klub krene s primjenom marketinga u sportu koristeći se web marketingom, raznim medijima i događanjima kako bi skrenuo pozornost na sebe te tako privukao ulaganja. Također je zadatak privući veću posjećenost i zainteresiranost fanova kluba te promoviranje mladih talenata.
Abstract (english)
The aim of this thesis is to highlight the opportunities offered by marketing and the importance of strengthening the image of a football club through the development of marketing. A low-league football club, HŠK Posušje, was shown, which has plenty of room for advancement in building its own image and financial situation, and above all the possibilities for moving to a higher rank. Therefore, it is important for the club to embark on the application of marketing in sports using web marketing, various media and events to draw attention to itself and thus attract investment. It is also a mission to attract more fans' interest and interest in the club and to promote young talent.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:945722
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 23:27:50