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undergraduate thesis
Zastupljenost boja u vizualnom identitetu
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2019. urn:nbn:hr:216:941264
Oreč, Dario
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Oreč, D. (2019). Zastupljenost boja u vizualnom identitetu (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:941264

Oreč, Dario. "Zastupljenost boja u vizualnom identitetu." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:941264

Oreč, Dario. "Zastupljenost boja u vizualnom identitetu." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:941264

Oreč, D. (2019). 'Zastupljenost boja u vizualnom identitetu', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:941264

Oreč D. Zastupljenost boja u vizualnom identitetu [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:941264

D. Oreč, "Zastupljenost boja u vizualnom identitetu", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:216:941264

Metadata
TitleZastupljenost boja u vizualnom identitetu
AuthorDario Oreč
MentorLidija Mandić (mentor)
Committee memberAnte Poljičak (član povjerenstva)
Committee memberLidija Mandić (član povjerenstva)
Committee memberMaja Strgar Kurečić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2019-9-20, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U radu se objašnjava zastupljenost boja u vizualnom identitetu kod stvaranja vizualnog identiteta proizvoda ili usluge. Definiran je pojam boje, razvoj boja kroz povijest, te podjela boja. Prikazana je percepcija boja, te psihološki utjecaj pojedinih boja na promatrača čiji uzrok može biti različita kultura, vjera, zemljopisni položaj i slično. Kroz povijest, uz svaku boju se veže asocijacija i simbolika, a kako bi se napravila analiza svake pojedine boje opisana su najčešća značenja i asocijacije pojedine boje. Unatoč tome što se često zanemaruju upravo boje imaju veliki utjecaj kod kreiranja vizualnog identiteta, te je pravilan odabir boja i međusobna usklađenost boja od iznimne važnosti. Osim što je u prvom planu napraviti proizvod ili marku dobro uočljivom, bitno je i povećati prodaju i izdvojiti se iz mase.
Abstract (english)
This paper explains the representation of colors in visual identity when creating a visual identity of a product or service. The concept of color, the development of colors through history and the colors classification are defined. The perception of color and the psychological influence of individual colors on the observer is shown, the cause of which can be different cultures, beliefs, geographical positions and similar. Throughout history, every color had an association and symbolism, and in order to make an analysis of each color, the most common meanings and associations of a particular color are described here. Despite the fact that they are often ignored, colors have a great impact in creating visual identity, and the proper color selection and color matching are of utmost importance. In addition to making the product or brand very noticeable, it is also important to increase sales and stand out from the mass.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:941264
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 15:45:23