prikaz prve stranice dokumenta Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima
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master's thesis
Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:793429
Holetić, Andrea
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Holetić, A. (2021). Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:793429

Holetić, Andrea. "Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:793429

Holetić, Andrea. "Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:793429

Holetić, A. (2021). 'Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:793429

Holetić A. Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:793429

A. Holetić, "Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:793429

Metadata
TitleOptimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima
AuthorAndrea Holetić
MentorJurica Dolić (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberJurica Dolić (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-1-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Svakim danom internet-trgovine bilježe sve veći porast korisnika. Ljudi se sve više okreću internet-kupovini zbog jednostavnosti i mogućnosti brzog pronalaska proizvoda. Za vrijeme kupovine korisnici mogu detaljno istražiti podatke o proizvodu, pročitati usporedbe s drugim proizvodima i usporediti cijene te na kraju kupiti proizvod u kratkom vremenskom roku bez čekanja na blagajni. Bez obzira na široku dostupnost internet-trgovina, mnoge ne nude adekvatnu uporabljivost i korisničko iskustvo te korisnici znaju odustati prilikom procesa naplate. Neki od problema koji se javljaju prilikom kupovine, a ključni su u dobrom provođenju naplate u internet-trgovini su: prevelik broj stranica koje korisnik mora pogledati, prespor proces naplate te manjak u količini i kvaliteti informacija za korisničku podršku. Svaki segment aplikacija za kupovinu putem Interneta predstavlja izazov kod dizajniranja korisničkog sučelja, a sam proces naplate predstavlja ključnu fazu prilikom internet-kupovine jer je to jedna od stavki koja posjetitelja pretvara u kupca. U ovom će se radu obraditi problematika i uloga procesa pretrage i pregleda proizvoda, pregleda i modifikacije košarice, te naplate prilikom internet-kupovine, odnosno koliko zapravo različiti pristupi dizajnu sučelja za naplatu u sustavu internet-trgovine imaju utjecaj na konačno korisničko iskustvo.
Abstract (english)
Internet stores are recording an increasing number of users daily. People are progressively turning to Internet shopping because of the simplicity and ability to quickly find products. At the time of purchase, users can research product information in detail, read comparisons with other products, compare prices, and finally buy the product in a short period of time without waiting at the checkout. Despite the wide availability of Internet stores, many of them do not offer adequate usability and user experience, therefore users are known to give up during the billing process. Some of the problems that are key to a good billing process in an online store are: too many pages for user to view, too slow billing process, and lack of quantity and quality of customer support information. Each segment of online shopping applications poses a challenge when designing the user interface, and the billing process itself is a key stage in online shopping because it is one of the items that turns a visitor into a customer. This paper will address the issues and the role of product research and review, shopping cart review and modification, and billing process when shopping online, that is how different approaches to billing interface design in an online store system actually affect the end user experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:793429
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 23:35:48