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master's thesis
Izrada vizualnog identiteta malog proizvođača sportskih automobila
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:627889
Arbanasić, Lovro
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Arbanasić, L. (2021). Izrada vizualnog identiteta malog proizvođača sportskih automobila (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:627889

Arbanasić, Lovro. "Izrada vizualnog identiteta malog proizvođača sportskih automobila." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:627889

Arbanasić, Lovro. "Izrada vizualnog identiteta malog proizvođača sportskih automobila." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:627889

Arbanasić, L. (2021). 'Izrada vizualnog identiteta malog proizvođača sportskih automobila', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:627889

Arbanasić L. Izrada vizualnog identiteta malog proizvođača sportskih automobila [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:627889

L. Arbanasić, "Izrada vizualnog identiteta malog proizvođača sportskih automobila", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:627889

Metadata
TitleIzrada vizualnog identiteta malog proizvođača sportskih automobila
AuthorLovro Arbanasić
MentorDaria Mustić (mentor)
Committee memberVanda Jurković (član povjerenstva)
Committee memberDaria Mustić (član povjerenstva)
Committee memberDavor Donevski (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-1-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Diplomski rad bavi se izradom vizualnog identiteta fiktivnog malog proizvođača sportskih automobila utemeljenog u Ujedinjenom Kraljevstvu, utemeljenog na istraživanju tržišta i ciljane publike. Rad se sastoji od teorijskog i praktičnog dijela. U teoretskom dijelu obuhvaćeno je više načina na koji se automobilski proizvođači oglašavaju i stvaraju svoj vizualni identitet te istražiti koje što svaki od njih može donijeti proizvođaču, imaju li nedostataka i čemu teže pojedini proizvođači ovisno o njihovom proizvodnom opusu, kao i kakvu i koliku ulogu u tome ima grafički dizajn. U praktičnom dijelu provedena je analiza konkurencije koja obuhvaća detaljnu analizu logotipa i drugih elemenata grafičkog dizajna koje konkurentski proizvođači koriste za svoj vizualni identitet. Nakon analize konkurencije izrađeno je idejno rješenje logotipa i upitnik uz pomoć kojega se doznalo mišljenje ciljane publike te će se izraditi knjiga standarda i aplikacije na promotivne materijale.
Abstract (english)
This thesis is about making a visual identity of a small fictive sports car manufacturer based in the United Kingdom. Identity is based on a market research and a target audience's opinion. Thesis has theoretical and practical part. Theoretical part consists review of ways car manufacturers advertise themselves and communicate through their visual identity, as well as what each way of communication can provide, what are their flaws, witch way is the best for each brand depending on their products and just how important is the graphic design in the process. Practical part consists detail analysis of the competition, their logos end other elements of their visual identities. After competition analysis a logo has been created, as well as the questionnaire, which was given to the target audience, so they can express their opinion on the logo. Book of graphic standards was also made, as well as applications of the logo on the advertising materials and objects.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:627889
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 23:36:04