Nowadays, we cannot imagine tourism and experiencing distant destinations without photography. Photography, as a medium of communication, has been used for centuries to depict events and persons that arouse certain emotions in the viewer, and convey and present the photographer's idea. Photography in tourism is important because not only compositionally, but also atmospherically, it can affect the experience of a destination for tourists, that is, it can attract or repel them from wanting to visit. We can divide it intophotography of products (food and drinks), architecture, from above, landscapes and so on. Also, a very important thing in attracting tourists is the presence of tourist boards on social networks that promote their destination. Choosing the right photo for social networks and activities on them attracts interest and shows a certain attractiveness of the location as well as interesting things about it. With the availability of the Internet and social networks, and sharing posts, destinations are never closer. One photo can be a trigger for tourists because it arouses emotion and tells a story that will make the tourist embark on an adventure and experience what he saw. The purpose of this work is to show the potential of social networks in tourism through photography.