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master's thesis
Izrada vizualnog identiteta za slastičarsku djelatnost
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:616271
Glasnović, Antonija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Glasnović, A. (2021). Izrada vizualnog identiteta za slastičarsku djelatnost (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:616271

Glasnović, Antonija. "Izrada vizualnog identiteta za slastičarsku djelatnost." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:616271

Glasnović, Antonija. "Izrada vizualnog identiteta za slastičarsku djelatnost." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:616271

Glasnović, A. (2021). 'Izrada vizualnog identiteta za slastičarsku djelatnost', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:616271

Glasnović A. Izrada vizualnog identiteta za slastičarsku djelatnost [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:616271

A. Glasnović, "Izrada vizualnog identiteta za slastičarsku djelatnost", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:616271

Metadata
TitleIzrada vizualnog identiteta za slastičarsku djelatnost
AuthorAntonija Glasnović
MentorMaja Brozović (mentor)
Committee memberDorotea Kovačević (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
Committee memberJurica Dolić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-9-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Slastice su globalno omiljen prehrambeni proizvod. Dio su svakodnevnog ţivota i visoko su na ljestvici poţeljnih proizvoda od strane ţena, djece, muškaraca ali i starijih osoba. Potencijalni korisnici slastica imaju vrlo jasna očekivanja vezana uz proizvod, te je poţeljno pribliţiti im se na estetski privlačan način ne samo u smislu dekoriranja slastica i same ponude, već i materijalima koji se koriste za privlačenje paţnje, ali i isticanje brenda na društvenim mreţama. Stoga je ova tema primjerena za istraţivanje, ali i dizajn. U cilju kvalitetne komunikacije s korisnicima, provedena su istraţivanja konkurencije, odnosno trţišta. Istraţivanje je još uključivalo anketne upitnike kojima su dobiveni stavovi sudionika te intervju s vlasnicom. Sukladno tome kreiran je logo, koji odgovara ţeljama klijentice i ispitanika. Glavni cilj je bio napraviti estetski privlačan logo koji prikazuje djelatnost i sve ono što se uz nju veţe, a to su kreativnost, preciznost, kvalitetu izrade i proizvoda, jednostavnost i moderan pristup. Svi navedeni elementi postignuti su jednostavnim linijskim prikazom i bojama, a logo je prikazan kroz knjigu standarda koja uključuje i aplikacije na promotivne materijale.
Abstract (english)
Sweets are globally favorite food product. They are part of everyday life and are high on the list of desirable products for many women, children, men and the elderly. Potential confectionery users have very clear expectations regarding the product, and it is desirable to approach them in an aestetically appealing way not only in terms of decorating desserts and the offer itself, but also materials used to attract attention and highlight the brand on social networks. Therefore, the topic is suitable for research and design. In order to make a quality research we studied the competition, ie market. The research also included survey questionnaire which helped in collecting participants opinion and an interview with owner. As a result, a logo was made. The main goal was to make an aestheticly pleasing logo that accurately represents brand and its creativity, accuracy, quality of a product, simplicity and up-to-date approach. The requirements were met by using simple inline representation and colors. The logo is displayed throughth brand book which includes applications to promotional materials.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:616271
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 23:42:50