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master's thesis
Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:184617
Kupres, Dajana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Kupres, D. (2021). Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:184617

Kupres, Dajana. "Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:184617

Kupres, Dajana. "Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:184617

Kupres, D. (2021). 'Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 07 March 2025, https://urn.nsk.hr/urn:nbn:hr:216:184617

Kupres D. Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2025 March 07] Available at: https://urn.nsk.hr/urn:nbn:hr:216:184617

D. Kupres, "Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:184617

Metadata
TitleOblikovanje vizualnog identiteta i knjige standarda za kozmetički salon
AuthorDajana Kupres
MentorMaja Brozović (mentor)
Committee memberDaria Mustić (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Tema diplomskog rada je oblikovanje novog vizualnog identiteta kozmetičkog salona i njegova razrada u okviru knjige standarda. Radi se o mikro poduzetniku koji je ujedno i jedini zaposlenik kozmetičkog salona. Subjekt (kozmetički salon) posjeduje vizualni identitet, ali se javila potreba za potpuno novim rješenjem koje treba jasnije funkcionirati i komunicirati sa korisnicima usluga. U okviru predistraţivanja obuhvaćena je analiza postojećih, konkurentnih vizualnih identiteta srodnih djelatnosti, kako bi novo rješenje bilo prepoznatljivo i suvremeno. TakoĎer, istraţivanje je usmjereno i prema potencijalnim korisnicima usluga. Temeljem dobivenih rezultata i u dogovoru sa klijentom, definirane su smjernice za oblikovanje idejnog rješenja koje je predstavljeno kroz nekoliko različitih prijedloga. Kako bi se odabralo i realiziralo što bolje rješenje, koje bi moglo dobro konkurirati na trţištu, provedena je evaluacija ponuĎenih idejnih rješenja putem anketnog upitnika. Takvim pristupom u konačnici se postigla ravnoteţa izmeĎu potreba klijenta i korisnika usluga. Odabrano idejno rješenje razraĎeno je u okviru knjige standarda koja uključuje i praktičnu primjenu s obzirom na djelatnost i usluge koje pruţa subjekt.
Abstract (english)
Topic of this diploma thesis is the formation of a new visual identity of a beauty salon and its elaboration within the brand book. It's about a micro-entrepreneur who is also the only employee of a beauty salon. The subject (beauty salon) has a visual identity, but there was a need for a completely new solution that needs to function more clearly and communicate with service users. The pre-research includes an analysis of existing, competitive visual identities of related activities, in order to make the new solution recognizable and modern. Also, the research is aimed at potential service users. Based on the obtained results and in agreement with the client, guidelines were defined for the design of the conceptual solution, which was presented through several different proposals. In order to select and implement the best possible solution, which could compete well on the market, an evaluation of the offered conceptual solutions was conducted through a survey questionnaire. Such an approach ultimately strikes a balance between the needs of the client and the service user. The selected conceptual design was developed within the book of standards, which includes practical application with regard to the activities and services provided by the entity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:184617
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 23:43:05