prikaz prve stranice dokumenta Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"
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master's thesis
Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:990310
Šepat, Fran
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Šepat, F. (2021). Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja" (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:990310

Šepat, Fran. "Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:990310

Šepat, Fran. "Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:990310

Šepat, F. (2021). 'Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:990310

Šepat F. Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja" [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:990310

F. Šepat, "Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:990310

Metadata
TitleIzrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja"
AuthorFran Šepat
MentorMaja Brozović (mentor)
Committee memberDaria Mustić (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-9-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Predmet ovog diplomskog rada je izrada vizualnog identiteta za obrt „Formideja“. Radi se o obrtu za grafički dizajn i multimediju čije je sjedište u centru Zagreba. Rad je podijeljen u nekoliko dijelova. U teorijskom dijelu rada opisani su i objašnjeni bitni pojmovi za ovu vrstu rada. To su opisi pojmova brenda i vizualnog identiteta, njihovih elemenata i knjige standarda. Prvo istraživanje vezano je uz analizu konkurentskih poduzeća i njihovih logotipa. Nakon istraživanja i napravljenih prijedloga idejnih rješenja loga na temelju definiranih smjernica (briefa), provedeno je drugo istraživanje. Ono je vezano uz prijedloge idejnih rješenja, a provedeno je putem online ankete. Na temelju rezultata i analize ankete izabran je finalni logotip. Zadnji i glavni dio rada sadrži izrađenu knjigu standarda koja sadrži sve potrebne konstrukcije, minimalnu veličinu loga, dopuštene i zabranjene izvedbe i oblike loga, osnovne i zamjenske boje i tipografije, kao i primjere aplikacije loga na različite podloge, poslovnu dokumentaciju i promotivne materijale.
Abstract (english)
The subject of this diploma thesis is the creation of a visual identity for the craft "Formideja". It is a craft for graphic design and multimedia which is based in the centre of Zagreb. The paper is divided into several parts. The theoretical part describes and explains essential concepts for this type of work. These are descriptions of brand concepts and visual identity, their elements and a brand style guide. The first research is related to the analysis of competing companies and their logos. After the research and proposals for conceptual solutions of the logo based on defined guidelines (briefs), another research was conducted. It is related to the design solutions and was conducted through online surveys. Based on the results and analysis of the survey, the final logotype/sign was chosen. The last and main part of the paper has a brand style guide that contains all necessary constructions, minimum logo size, permitted and prohibited designs and shapes of the logo, basic and alternative colours and typography, as well as examples of logo application on various substrates, business documentation and promotional materials.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:990310
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 23:43:53