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master's thesis
Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:689014
Petric, Karla
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Petric, K. (2021). Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:689014

Petric, Karla. "Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:689014

Petric, Karla. "Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:689014

Petric, K. (2021). 'Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:689014

Petric K. Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:689014

K. Petric, "Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:689014

Metadata
TitleBrendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost
AuthorKarla Petric
MentorDorotea Kovačević (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
Committee memberDaria Mustić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-9-27, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U ovom diplomskom radu tema je predstavljanje, brendiranje i vizualni identitet mladog arhitekta koji ovim korakom ţeli uspostaviti dobru komunikaciju s klijentima, odati dojam profesionalnosti, te povjeriti isto dizajneru grafičkih proizvoda. Njegova novootvorena tvrtka ima izazov prezentirati se i istaknuti na trţištu. Metodologija korištena u ovom diplomskom radu, kao i procesi grafičkog dizajna koji su obuhvaćeni ovim radom, sluţe u svrhu suočavanja sa spomenutim izazovima. Točnije, ispituje se učinkovitost komunikacije i mogućnost prijenosa poruke preko vizualnog identiteta. Na temelju znanstvene literature i anketnog upitnika dobiveni su korisni podaci koji su sluţili kao smjernice za izradu knjige grafičkih standarda. Rezultati istraţivanja u okviru samog rada utvrdili su da se kreiranjem odgovarajućeg loga moţe prenijeti poruka o kvaliteti rada arhitekta i pozitivno utjecati na percepciju potencijalnih korisnika njegovih usluga. Cijeli rad obuhvaća niz koraka u svrhu zadovoljstva cijelog odnosa kruţnog procesa: arhitekt u ulozi klijenta grafičkog dizajnera, te arhitekt i njegov klijent.
Abstract (english)
The topic of this thesis is the presentation, branding and visual identity of a young architect who wants to establish good communication with clients, give the impression of professionalism, and entrust the same to the designer of graphic products. His newly opened company has a challenge of presenting itself and standing out in the market. The methodology used in this thesis, as well as the graphic design processes covered by this paper, serve the purpose of facing the mentioned challenges. Specifically, the effectiveness of communication and the ability to convey a message through a visual identity are examined. Based on the scientific literature and the questionnaire, useful data were obtained that served as guidelines for the development of a book of graphic standards. The results of the research within the paper determined that the creation of an appropriate logo can convey the message about the quality of the architect's work and positively affect the perception of potential users of his services. The entire thesis includes a series of steps to satisfy the whole relationship of the circular process: the architect in the role of the client of the graphic designer, and the architect and his client.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:689014
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 23:52:16