In the last couple of years, video game industry has grown significantly, so much so it has become a strong competitor to other big industries, such as film industry. Despite that, video games are still plagued by stereotype of a frivolous form of entertainment produced primarily for children and teenagers. Nevertheless, thanks to industry’s growth and the increasing diversity in video games, many have started to discuss whether video games can be considered a form of art. Therefore, the purpose of this master thesis is to shed light upon the outstanding creative work that gets put into development of a video game, often disregarded by the public. There are lots of ways video games have made their contribution from a societal and artistic point of view, but this master thesis focuses on artistic pieces made for the purposes of their development, commonly known as “concept art”. The thesis mentions different types of concept art based on their role in the game-development process and the type of content it presents. The theme of concept art is further expanded through a look at the work of several notable professionals from the industry created for different genres with different styles, and by analysing character design from several different popular video games. The practical part of the thesis deals with the design process of several characters inspired by the different genres and styles described in the thesis. The goal is to decipher and recognize different design elements used in different games and interpret the way they convey personality traits and backstory of a character to the audience.