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undergraduate thesis
Utjecaj fotografije na ambalaži za dječje lijekove
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2019. urn:nbn:hr:216:094882
Kruhak, Lea
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Kruhak, L. (2019). Utjecaj fotografije na ambalaži za dječje lijekove (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:094882

Kruhak, Lea. "Utjecaj fotografije na ambalaži za dječje lijekove." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:094882

Kruhak, Lea. "Utjecaj fotografije na ambalaži za dječje lijekove." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:094882

Kruhak, L. (2019). 'Utjecaj fotografije na ambalaži za dječje lijekove', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:094882

Kruhak L. Utjecaj fotografije na ambalaži za dječje lijekove [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2019 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:216:094882

L. Kruhak, "Utjecaj fotografije na ambalaži za dječje lijekove", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:216:094882

Metadata
TitleUtjecaj fotografije na ambalaži za dječje lijekove
AuthorLea Kruhak
MentorMiroslav Mikota (mentor)
Committee memberMile Matijević (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2019-9-23, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Farmaceutska industrija danas u svijetu predstavlja jednu od najvažnijih i najprofitabilnijih industrija. Proizvode dijeli na dva segmenta: lijekove na recept i lijekove u prodaji bez recepta, sukladno podjeli bazira se i dizajnersko oblikovanje ambalaže. Ambalaža je nosioc informacije, ona je sve ono u što proizvod opremamo da bi ga u konačnici zaštitili i neoštećenog dopremili do krajnjeg korisnika. Njena uloga je zaštita proizvoda, ali i promoviranje i privlačenje kupaca, pa zbog toga ona mora biti kvalitetno i inovativno dizajnirana kako bi uspjela prenijeti željenu poruku. Fotografija je element ambalaže koji svojom upadljivošću može ostvariti ciljeve ambalaže te impulzivno djelovati na krajnje korisnike. Korisnici preferiraju fotografije na ambalaži, a kvalitetne fotografije imaju utjecaj na doživljaj osobina proizvoda. U ovom radu nastoji se pokazati kolika je uloga fotografije kao elementa ambalaže u konkurentnosti nekog proizvoda na tržištu lijekova.
Abstract (english)
The pharmaceutical industry currently is one of the most important and most profitable industries in the world. It divides its products into two segments: prescription drugs and non-prescription drugs on sale according to the division, it is also based on designer packaging forming. Packaging is the in formation carrier, it is all that we equip the product with in order to protect it ultimately and bring it the undamaged to the end-user. Its role is to protect the product, but also promoting and attracting the customers, so it needs to be of good quality and innovatively designed to convey the desired message. The photograph is the packaging element which can, with its conspicuousness, achieve the packaging goals and impulsively effect on the end- users. Users prefer the photographs on the packaging, and high-quality images have an impact on the experience ofthe product characteristics. This work aims to show the role of photography as a packaging element in the competitiveness of a product on the drug market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:094882
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-20 22:07:41