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master's thesis
Vizualna retorika
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2011. urn:nbn:hr:216:639871
Milas, Ivana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Milas, I. (2011). Vizualna retorika (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:639871

Milas, Ivana. "Vizualna retorika." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:639871

Milas, Ivana. "Vizualna retorika." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:639871

Milas, I. (2011). 'Vizualna retorika', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:639871

Milas I. Vizualna retorika [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2011 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:639871

I. Milas, "Vizualna retorika", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:216:639871

Metadata
TitleVizualna retorika
AuthorIvana Milas
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2011-5-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Vizualna retorika je umjetnost izučavanja i uporabe vizualnih elemenata na efikasan i uvjerljiv način s ciljem utjecanja na misli i djelovanje gledaoca. Sama retorika oslanja se na metafore, sličnosti i aluzije. Diplomski rad obrađuje samu teoriju vizualne retorike te njenu prisutnost i način korištenja u oglašavanju, uličnoj umjetnosti te pokretu socijalne afirmacije - Projekt Prljavo Rublje. Istraživanje pod naslovom Spolni stereotipi u oglašavanju provjerava postavljene hipoteze o medijskoj pismenosti te sposobnosti shvaćanja retoričke poruke vizualnih prikaza. Istraživanje se vršilo kvalitativnom metodom anketiranja na odabranom uzorku ispitanika oba spola mlađe i srednje dobi. Dobiveni rezultati analiziraju se s obzirom na postavljene hipoteze koje se potom potvrđuju tj. opovrgavaju.
Abstract (english)
Visual rhetoric is an art of studying and using visual elements in efficient and persuasive way, with purpose to influence viewer’s way of thinking and acting. Rhetoric itself uses metaphors, similarities and allusions. Master thesis focuses on the theory of visual rhetoric, its presence and the way it is being used in advertising, street art and social affirmation movement - The Clothesline Project. Research study under the title Gender Stereotypes in Advertising examines hypotheses on media literacy and ability to understand rhetorical message of images. Research is based on survey’s qualitative methodology and it is carried out on young and middle-aged examinees of both genders. Final results are analyzed with regard to given hypotheses that are than being confirmed or disregarded.v
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:639871
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-20 22:58:36