Media have developed a great ability and power to manipulate the messages that can sometimes have a negative effect on the audience and it can contribute to the transmission of false messages. Mass production and mass market have resulted in a large number of providers of the same or similar products, in such offer, a customer is struggling in the selection and purchase of products. Therefore, the objectives of visual communication are not just to encourage purchasing, but to create a brand and to enable product and quality recognition through brand and packaging. Responsibility and power of the design is much more than the consumer himself can understand, so in this paper, the topic of media persuasion through visual messages will be elaborated. The paper includes the study of the visual message that design conveys by its purpose, the communication that is created between the viewer and designed object, and the role of the design in marketing and therefore manipulation via messages. The main task of the graphic design is to consolidate and harmonize two aspects: formatting of the content, formatting the message, and formatting the information carrier, the form. In the study, based on an analysis of the graphic products, will be determined if a particular graphics product has met these two important aspects. The analysis will focus on advertising products and packaging of a particular product in order to attract the customers attention in order to choose this particular product.