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master's thesis
Oblikovanje vizualnog identiteta Atelijera Meštrović
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:841207
Lokas, Vanja
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Lokas, V. (2012). Oblikovanje vizualnog identiteta Atelijera Meštrović (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:841207

Lokas, Vanja. "Oblikovanje vizualnog identiteta Atelijera Meštrović." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:841207

Lokas, Vanja. "Oblikovanje vizualnog identiteta Atelijera Meštrović." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:841207

Lokas, V. (2012). 'Oblikovanje vizualnog identiteta Atelijera Meštrović', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:841207

Lokas V. Oblikovanje vizualnog identiteta Atelijera Meštrović [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:841207

V. Lokas, "Oblikovanje vizualnog identiteta Atelijera Meštrović", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:841207

Metadata
TitleOblikovanje vizualnog identiteta Atelijera Meštrović
AuthorVanja Lokas
MentorMaja Brozović (mentor)
Committee memberSanja Mahović Poljaček (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
Committee memberDubravko Banić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-9-27, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Danas je identifikacija sveprisutna. Mnogi poslovni subjekti žele biti prepozna-tljivi i žele se razlikovati. Za dobivanje svog identiteta mnogi se odlučuju za izradu logotipa ili vizualnog identiteta s kojim se žele predstaviti u javnosti i tako biti prepoznatljivi među konkurentima. Dobro razrađenim identitetom subjekt može ostati prepoznatljiv unatoč velikoj konkurenciji. Muzeji diljem svijeta svoj identitet prikazuju kroz tematiku postava, odnosno vizualni identitet je prikazan prepoznatljivim vizualnim simbolom koji predstavlja muzej i ono što se izlaže u njemu. U ovom radu analizirat će se trenutno stanje prepoznatljivosti Atelijera Meštrović, te izraditi prijedlog vizualnog identiteta koji bi doprinjeo većoj posjećenosti muzeja. Rješenje vizualnog identiteta je prikazano u obliku knjige grafičkih standarda gdje se prikazuje primjena dizajna na osnovnim i ostalim aplikacijama.
Abstract (english)
Today the identification is omnipresent. Many businesses want to be recognizable and want to be different. To obtain their identity, many decide to create a logo or visual identity, with which they want to present to the public and be recognized among competitors. With a well thought-out identity, the subject can remain detectable despite fierce competition. Museums around the world represent their identity through the theme exhibition, visual identity is shown by distinctive visual symbol that represents the museum and what it exposes. This work will analyze the current situation of the Meštrović atelier recognition, and prepare a proposal for the visual identity that would contribute to greater attendance of museum. The solution of visual identity is shown in the form of a book of graphic standards where it shows the application of design on basic and other applications.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:841207
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-20 23:37:30