Tourism nowdays is culturally, socially and materially constructed through photographs. Tourism is a social practice that is shaped through a photographic culture of cameras and images, also photography is essential in building of tourist visual nature od sightseeing and observations. The thesis describes a brief chornology of development of tourism from the begining to the present development of mass tourism in the world and also in Croatia. Some sociologists believe that tourism in the English coutryside grew dramatically, at the same time when Kodak cameras were emerged. The thesis also described how the production of cameras influenced the development of tourism, after cameras were made available to the majority of the population. It also describes how the images affect tourist expectations, role and the emergence of postcards, which have become the best- selling tourist souvenir. Tourist photography comprises two structures: photographs taken by tourists, and those that are part of the framework of tourism (promotional items). Talking about tourist photography, it includes travel photography, landscape, architectural photography, and also nature and wildlife photography, environmental portraits and sports photography. Tourist photography must suit certain elements such as motive, composition, quality of light for promotional materials of tourist destination. In the pracical part of the thesis is a research with a survey about tourist photography, analysis of promotional materials for island Cres and of original photographs.