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master's thesis
Analiza ambalaže za Internet kupovinu
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:510415
Žitvaj, Sara
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Žitvaj, S. (2021). Analiza ambalaže za Internet kupovinu (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:510415

Žitvaj, Sara. "Analiza ambalaže za Internet kupovinu." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:510415

Žitvaj, Sara. "Analiza ambalaže za Internet kupovinu." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:510415

Žitvaj, S. (2021). 'Analiza ambalaže za Internet kupovinu', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:510415

Žitvaj S. Analiza ambalaže za Internet kupovinu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:510415

S. Žitvaj, "Analiza ambalaže za Internet kupovinu", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:510415

Metadata
TitleAnaliza ambalaže za Internet kupovinu
AuthorSara Žitvaj
MentorIvana Bolanča Mirković (mentor)
Committee memberMarina Vukoje (član povjerenstva)
Committee memberIvana Bolanča-Mirković (član povjerenstva)
Committee memberRahela Kulčar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ambalaža je sveprisutna u modernom dobu, ona štiti proizvod od potencijalnih prirodnih i mehaničkih utjecaja tokom rukovanja i transporta proizvoda te ujedno vizualno privlači kupca proizvodu. S obzirom na spomenute funkcije koje ambalažni proizvod mora zadovoljiti, pri osmišljavanju te izradi optimalnog ambalažnog proizvoda ne bi se trebalo pretjerivati sa količinom niti s vrstama upotrjebljenih materijala. Takvim načinom osmišljavanja te izrade ambalažnog proizvoda nastaje proizvod koji uvažava principe održivosti. Obzirom na novonastalu situaciju vezanu uz COVID-19 i promjenu u svakodnevnom životu, dolazi do većeg naglaska na kupovinu u kojoj se ne ostvaruje posredan kontakt što dovodi Internet kupovinu u sve značajniju poziciju. Putem interneta sve se više kupuju namirnice, odjeća, elektronika te razne potrepštine pri čemu do izražaja dolazi pitanje o ekološkoj ispravnosti ambalaže u kojoj se proizvod dostavlja. Kroz istraživanje provedeno u radu, dokazano je da je opći stav ispitanika prema Internet kupovini takav da ju smatraju ekološki nepovoljnijom spram tradicionalne kupovine. Ispitanici su voljni učiniti ustupke u procesu kupovine koji bi proces učinio ekološki prihvatljivijim. Posebno se ističe kao najpopularnija solucija osobni dolazak po narudžbu na za to uređenoj lokaciji.
Abstract (english)
Packaging is present everywhere in the modern age, it protects the product from potential natural and mechanical damage during shipping and handling, as well as serving a marketing role to entice customers into buying. Considering mentioned functions packaging should suffice, during designing and production of optimal packaging, there shouldn't be an overwhelming amount or different kinds of material used. This way of designing and producing packaging ensures a product that goes by principles of sustainability. Considering the current situation with COVID-19 and the changes in our everyday lives, online shopping has come into the spotlight as a way of making purchases without direct contact. Through the internet, the sale of groceries, clothes, electronics, and such has noticeably increased which brings up the question of eco-friendly package delivery. Research has shown that examinees believe Internet shopping to be less ecofriendly than traditional shopping in-store. In addition to that, it was shown that examinees were willing to accept a setback to make Internet shopping more eco-friendly, out of which personal pick-up from a pick-up point was shown to be the most popular option
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:510415
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-21 10:25:38