As personal identity makes each of us unique, creating a company's identity is essential to its business beacause that is what will set a company apart from its competition. For companies that want to expand their market and achieve better recognition among the competition, visual identity i san unavoidable investment. The biggest goal of identity development is direct communication with potential customers or clients that the same branding can attract or reject. We can define visual identity as a set of all visual features of a company that are stable over time, consistent and recognizable, they represent the company, and the company them. We can say that the brand is the perception of the company in the eyes of the world. So, the first and most important step in developing a business communication plan is to create a brand design that shows your customers exactly who you are, what you offer and what they can expect from you. In this thesis, the development of a business plan will be presented on the example of a company that manufactures custom furniture. This communication business plan attaches great importance to design in the role of marketing and shows how it is unquestionably important for the success of the company.