Systems and methods of visual communication on which reproductive processes graphics technology are based are daily improved with new knowledge related to the results of studies on specific visual effects. In addition to the new ideas and elements of contemporary research trends are directed towards determining the difference in the quality of graphic reproduction in the case of events of different kinds of visual effects. Related to this thesis as part of research activities will be carried out the influence of visual effects of expansion and simultaneous contrast causes a shift in the color appearance of a stimulus on the qualitative characteristics of printed graphic products. It will also research the quality of perception of the "cross-media" reproductive system taking into account the different designs and different combinations of the primary colors of additive and subtractive synthesis. These effects will be assessed in different viewing conditions (laboratory and real) using four standard methods of rendering (perceptual, saturation, absolute colorimetric, relative colorimetric) In accordance with the methodology of the research test forms are designed and starting point for creating these patterns are used White's effect (Groundal dotted illusion, Figural dotted illusion), which has been modified in order to achieve the goals of this work. In the calculated statistical differences is shown the intensity of the effects in color ΔE00, while the shift of the incidence of the statistical differences in perceptual color attributes of color is shown in changing brightness ΔL00, changing the chromaticity ΔC00 and changing tone ΔH00. Guidelines are given on the basis of the results obtained in this investigation regarding the design and printing of graphic products in situations where we can expect a visual manifestation of the effects of expansion and simultaneous contrast and which could affect the quality parameters of the printed products are given.