The topic of this thesis is to conduct research based on the basic hypothesis through the practical part of creating the visual identity of an IT company: "Modern information technologies can be effectively presented through the company logo." The aim of this research is to examine whether it is possible to successfully present the main characteristic of the company through the graphic design of the trademark - its modernity and the compliance of its services with current trends. The first step is to create different conceptual solutions of the logo with which the selected design will be presented through the creation of the brand book. The experimental part included the evaluation of the proposed solutions by the target group of the defined age range (from 18 to 55 years). Based on the obtained results, the optimal trademark solution was selected, and the uniformity of its application was defined through the creation of the brand book. In addition to the fact that the obtained results gained insight into the user's perception of the trademark and its effectiveness in the field of popular IT technologies was also confirmed. It has been established that through the practical application of graphically effective solutions on which the visual identity of a certain IT company is based, the logo can be effectively used as one of the main elements of presenting the modernity of the offer.