Advertising advertising can be understood as a form of native advertising in which advertisements are placed in the form of images on different platforms of traditional shapes as well as modern ones such as web sites. This type of advertising offers less intrusive propaganda and provides greater exposure to advertisements than standard advertisements presented. In this final paper, the aim was to present, besides the theoretical part, through practical part, various effects on advertising photography aimed at attracting a wider mass of customers. Research methods applied in the paper are methods of comparison, deduction, analysis and personal engagement in making a practical part of the work in the process of painting photographs for advertising. In conclusion, it can be said that the advertising campaign greatly influences the decisionmaking process, each part of the advertising campaign must be carefully worked out in order to conduct the advertising campaign in a way that will retain the buyer.