The theme of this graduate thesis encompasses the entire process of making an individualized font. Designing, planning and applying it to certain theme. The theoretical segment of the thesis is focused on the analysis of the rules in typography, the basic concepts in typography, and the principles, procedures and general rules in the process of making the font. It also contains details such as geometry and anatomy of the characters, and the importance of kerning in making the font. The experimental (practical) segment of the thesis focuses on the realization of an individualized font by creating capital letters, numbers, and punctuation marks. The process shows motives that inspire the font design, then sketching and stylizing letter characters on paper, digitizing them in the vector program, the kerning process and finally generating the font for successful use. The font would belong to the category of sans serif family (subcategory Geometric, Display font), and the goal is to use the font to associate the observer with Parkour / Freerunning, speed and aerodynamic design. After the whole process of making the font, it’s integration is showed in the form of promotional posters for a specific theme - Parkour / Freerunning.