The topic of this master thesis is the proposal and supplement to standardization of production courses in newspaper production by the larger share of digital technique on all the joints of the flow of information. The work tries to point to insufficieant integration in the application of automated work as well as to the possibility of its conquering by means of the application of digital way of communication with the application of XML technology. The basic task of every production planning is to provide for free production flow with clear parameters of production. In present graphic industry, as a rule, we do not meet the integral production whole, and as a consequence, the technical literature ascribes that to the concept of “production islands”21 . Process of production is not executed by means of a digital recording which would be controlled from one control point, integrating so the resources and free production capacities into a continuous working course. The production of daily publications does not start in the departments of editing and copying, but in the premises of marketing – by means of the sales and distribution of advertising space which will be subsequently integrated with the basic publication. Marketing managers produce the appearance of the publication with the orderers of advertisement for every paper separately or by the sales of advertising space for a longer period of time. International organization Ifra22 presented at the conference at Brighton23 (England) the process of automaton in the pre-press phase of creating a publication. The production efficiency of a higher quality is realised through the network integration of all production stages of the work which are directed to the finalization of the products. JDF, as a new proposed standard of communication describes production stages and all the processes for executing the working tasks. XML independent extensible marker language is supported by JDF protocol24 with a new concept at the domain of management. The adjustment of the system with regard to the specificity of the activity, integrates automation of information and improves the efficiency of operations. Newspaper production in present conditions of the shortened times of production and the times of distribution in the most of the cases is adjusted to new proposed solutions and at that production segment, therefore, no considerable changes are (for present) foreseen. The Consortium CIP4 gave up the excessive imposing of a new way of management due to specificity of production and a considerable number of marketing advertisements in one issue of a daily papers. In this expected scientific work, the efforts have been made to support building up of information integration process of newspaper production as well as also the contribution to the development and improvement of graphic technology in general.