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undergraduate thesis
Snaga brenda u uvjetima tržišnog gospodarstva
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2018. urn:nbn:hr:216:930631
Stipić, Mate
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Stipić, M. (2018). Snaga brenda u uvjetima tržišnog gospodarstva (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:930631

Stipić, Mate. "Snaga brenda u uvjetima tržišnog gospodarstva." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2018. https://urn.nsk.hr/urn:nbn:hr:216:930631

Stipić, Mate. "Snaga brenda u uvjetima tržišnog gospodarstva." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2018. https://urn.nsk.hr/urn:nbn:hr:216:930631

Stipić, M. (2018). 'Snaga brenda u uvjetima tržišnog gospodarstva', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 26 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:930631

Stipić M. Snaga brenda u uvjetima tržišnog gospodarstva [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2018 [cited 2024 July 26] Available at: https://urn.nsk.hr/urn:nbn:hr:216:930631

M. Stipić, "Snaga brenda u uvjetima tržišnog gospodarstva", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:216:930631

Metadata
TitleSnaga brenda u uvjetima tržišnog gospodarstva
AuthorMate Stipić
MentorAnte Rončević (mentor)
Committee memberNikola Mrvac (član povjerenstva)
Committee memberAnte Rončević (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2018-9-20, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Suvremeni tržišni uvjeti i sve veća konkurencija na globalnom i lokalnom nivou zahtijevaju od kompanija da stvaraju lojalne potrošače. U globalnoj borbi za potrošača jedini način da se osvoji ciljno tržište, je stvaranje vrijednosti zbog koje će potrošači ponavljati kupovinu proizvoda. Ta vrijednost se može stvoriti ako kompanija pravilno i dosljedno provodi brendiranje svojih proizvoda, što joj može dati konkurentsku prednost. Najveće globalne kompanije su postale dominantne na svojim tržištima zato što su postale prepoznatljiv brend. Kompanija ili proizvod su brend kad postanu prva asocijacija potrošaču na određenu industriju, događaj, mjesto itd.
Abstract (english)
Modern market conditions and increasing competition at the global and local level require companies to create loyal consumers. In the global consumer struggle, the only way to win the target market is to create value that will make consumers repeat product purchases. This value can be created if the company correctly and consistently carries out branding of its products, which can give it a competitive edge. The largest global companies have become dominant in their markets because they have become a recognizable brand. The company or product is the brand when they become the first consumer association in a particular industry, event, place, etc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:930631
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 15:55:33