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master's thesis
Izrada vizualnog identiteta fiktivnog restorana
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2022. urn:nbn:hr:216:839459
Bengez, Lovro
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Bengez, L. (2022). Izrada vizualnog identiteta fiktivnog restorana (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:839459

Bengez, Lovro. "Izrada vizualnog identiteta fiktivnog restorana." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2022. https://urn.nsk.hr/urn:nbn:hr:216:839459

Bengez, Lovro. "Izrada vizualnog identiteta fiktivnog restorana." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2022. https://urn.nsk.hr/urn:nbn:hr:216:839459

Bengez, L. (2022). 'Izrada vizualnog identiteta fiktivnog restorana', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 12 October 2024, https://urn.nsk.hr/urn:nbn:hr:216:839459

Bengez L. Izrada vizualnog identiteta fiktivnog restorana [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2022 [cited 2024 October 12] Available at: https://urn.nsk.hr/urn:nbn:hr:216:839459

L. Bengez, "Izrada vizualnog identiteta fiktivnog restorana", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:216:839459

Metadata
TitleIzrada vizualnog identiteta fiktivnog restorana
AuthorLovro Bengez
MentorNikola Mrvac (mentor)
Committee memberMiroslav Mikota (predsjednik povjerenstva)
Committee memberKrešimir Dragčević (član povjerenstva)
Committee memberKlaudio Pap (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ovaj diplomski rad bavi se izradom vizualnog identiteta malog lokalnog restorana brze hrane. Zbog velike konkurencije javlja se potreba za što kvalitetnijim i upečatljivijim vizualnim identitetom koji će restoranu osigurati potrebnu prepoznatljivost. Upravo je to i svrha ovog rada, izraditi vizualni identitet koji bi stvorio prepoznatljivost restorana i pomogao u izgradnji branda i privlačenju mušterija. U teorijskom dijelu obrađeni su osnovni koncepti vizualnog identiteta, brenda te njihovih elemenata. U praktičnom dijelu je analizirano tržište i trendovi dizajna vizualnih identiteta restorana radi dobivanja osnovnih smjernica pri izradi vlastitog rješenja. Razvijeno je više idejnih rješenja te je pomoću anketiranja potencijalnih mušterija odabrano finalno rješenje koje će biti dalje razvijeno u knjizi standarda.
Abstract (english)
This thesis deals with the creation of the visual identity of a small local fast food restaurant. Due to the great competition, there is a need for a high-quality and striking visual identity that will provide the restaurant with the necessary visibility. This is exactly the purpose of this work, to create a visual identity that would create the visibility of the restaurant and help build the brand and attract customers. In the theoretical part, the basic concepts of visual identity, brand and their elements are covered. In the practical part, the market and design trends of restaurant visual identities were analyzed in order to obtain basic guidelines when creating one’s solution. Several conceptual solutions were developed, and the final solution was selected by means of a survey of potential customers, which will be further developed in the book of standards.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:839459
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-04 10:52:21