The topic of this thesis was the conceptual solution of graphic media for children. This paper wanted to highlight the impact of graphic media on the psychophysical development of children. The aim of the research was to determine which of the offered media is more entertaining and acceptable to children, i.e. which formats, characters and colors attract their attention more. The target group was kindergarten preschool children aged five to six. As part of the thesis, scientific research was conducted in that age group using the observation method. Using the observation method, primary data was collected through the process of observing facts, that is, children's behavior and their preferences among the offered entertainment media. After being collected and recorded, the data were analyzed quantitatively and qualitatively. New knowledge was established about what children prefer in free play. In accordance with the knowledge obtained, a medium was defined and selected for the final creation on the topic of environmental protection. The purpose of the selected graphic medium was to bring the idea of preservation and protection of the aquatic world as the most important element of the existence of life closer to children.