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undergraduate thesis
korelacija pamćenih boja u Ink-jet tisku
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2018. urn:nbn:hr:216:444729
Nežić, Elena
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Nežić, E. (2018). korelacija pamćenih boja u Ink-jet tisku (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:444729

Nežić, Elena. "korelacija pamćenih boja u Ink-jet tisku." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2018. https://urn.nsk.hr/urn:nbn:hr:216:444729

Nežić, Elena. "korelacija pamćenih boja u Ink-jet tisku." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2018. https://urn.nsk.hr/urn:nbn:hr:216:444729

Nežić, E. (2018). 'korelacija pamćenih boja u Ink-jet tisku', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:444729

Nežić E. korelacija pamćenih boja u Ink-jet tisku [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2018 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:444729

E. Nežić, "korelacija pamćenih boja u Ink-jet tisku", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:216:444729

Metadata
Titlekorelacija pamćenih boja u Ink-jet tisku
AuthorElena Nežić
MentorIgor Zjakić (mentor)
Committee memberIrena Bates (član povjerenstva)
Committee memberIgor Zjakić (član povjerenstva)
Committee memberDubravko Banić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2018-9-19, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Boja je svjetlost i svjetlost je izvor života. “Njena uloga u svim oblicima života previše je očigledna da bi bilo odbijena ili zanemarena - Faber Birren, 1950." Boja je lagana, a spektralne nijanse su njegove komponente. Znanstveno, boja je glavni znak na sastav - tj. prva stvar koju registriramo pri procjeni bilo čega. Stoga, snažan komunikacijski alat. Zato je nedvojbeno najkritičniji element dizajna. Boje predstavljaju jedan od najvažnijih elemenata vizualnog dijela brenda . Ljudi u 90 sekundi ostvaruju podsvjesni dojam o drugim ljudima, svom okruženju ili proizvodu većinom na temelju boja. Svaka boja daje drugi osjećaj i asocira na nešto drugo. Upravo zato je bitno odabrati pravu boju koja će predstavljati određeni brend. Cilj istraživanja je uvidjeti koje boje brendova ljudi najviše pamte, koje tonove boje najviše prepoznaju te općenito koliko im je boja bitna za prepoznavanje i pamćenje brenda.
Abstract (english)
Color is light and light is the source of life. “Her role in all forms of life is too obvious to be rejected or neglected – Faber Birren, 1950.” Color is light, spectral shades are its components. Scientifically, color is the main sign of composition - the first thing we register when evaluating anything. Therefore, a powerful communication tool. That’s why it’s undoubtedly the most critical design element. Colors represent one of the most important elements of the visual part. People in 90 seconds realize a subconscious impression of other people, their environment or product mostly based on color. Each color gives other feeling and joins the other. That is why it’s important to choose the right color that will represent a particular brand. The aim of the research is to find the colors that most commonly recognize inks and in general how much their color is important for the recognition and memory.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:444729
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
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Created on2024-04-16 16:52:37