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undergraduate thesis
Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2017. urn:nbn:hr:216:146751
Mikolić, Anja
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Mikolić, A. (2017). Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:146751

Mikolić, Anja. "Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:146751

Mikolić, Anja. "Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:146751

Mikolić, A. (2017). 'Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:146751

Mikolić A. Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2017 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:146751

A. Mikolić, "Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:216:146751

Metadata
TitleStilizirani likovi na ambalaži prehrambenih proizvoda za djecu
AuthorAnja Mikolić
MentorVanda Jurković (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberVanda Jurković (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2017-9-20, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ambalaža je prvi kontakt potrošača sa proizvodom i zbog toga ima bitan utjecaj na sam odabir proizvoda. Djeci, kao specifičnoj ciljanoj skupini potrošača, nastoji se dizajnom, prilagodbom boja i vizualnih elemenata što više približi. Često se koriste stilizirani likovi i žive boje kako bi se izazvalo određeno raspoloženje, prepoznatljivost te odabir proizvoda. U ovom radu obrađuje se uloga stiliziranih likova u prehrambenoj ambalaži za djecu te njihova funkcija u marketingu i prodaji; analiziraju se likovi korišteni u postojećoj ambalaži na tržištu te osmišljava i analizira vlastiti stilizirani lik.
Abstract (english)
Packaging is the first consumer contact with the product and therefore has a significant impact on product selection itself. Children, as a specific target consumer group, prefer certain colors and visual elements. Stylized characters and vibrant colors are often used to create a certain mood, recognition and product selection. This paper deals with the role of stylized characters in children food packaging and their function in marketing and sales; analyzes the characters used in the current packaging market and develops and analyzes own stylized character.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:146751
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 17:09:07