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undergraduate thesis
Dizajn logotipa za proizvod : "Mliječna karamel krema"
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2016. urn:nbn:hr:216:032365
Krga, Monika
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Krga, M. (2016). Dizajn logotipa za proizvod : "Mliječna karamel krema" (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:032365

Krga, Monika. "Dizajn logotipa za proizvod : "Mliječna karamel krema"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2016. https://urn.nsk.hr/urn:nbn:hr:216:032365

Krga, Monika. "Dizajn logotipa za proizvod : "Mliječna karamel krema"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2016. https://urn.nsk.hr/urn:nbn:hr:216:032365

Krga, M. (2016). 'Dizajn logotipa za proizvod : "Mliječna karamel krema"', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:032365

Krga M. Dizajn logotipa za proizvod : "Mliječna karamel krema" [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2016 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:032365

M. Krga, "Dizajn logotipa za proizvod : "Mliječna karamel krema"", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:216:032365

Metadata
TitleDizajn logotipa za proizvod : "Mliječna karamel krema"
AuthorMonika Krga
MentorVanda Jurković (mentor)
Committee memberKrešimir Dragčević (član povjerenstva)
Committee memberVanda Jurković (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2016-9-21, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ovaj završni rad bavi se temom izrade logotipa kao karakterističnim prepoznatljivim vizualnim elementom grafičkog dizajna koji definira neki proizvod, uslugu, tvrtku, pripadnost ili ideju. Logotip je medij koji neki proizvod ili uslugu čini prepoznatljivom i znak je za tvrtku koja predstavlja svoju djelatnost, proizvode ili usluge. S druge strane logotip kao medij komunikacije treba zainteresirati, privući i povezati njihovog potencijalnog korisnika ili kupca. Na temelju vizualnog identiteta, posebice logotipa, korisnik odlučuje o usluzi ili kupovini na svjesnoj ili nesvjesnoj razini. Na temelju pretpostavki o potencijalnim kupcima ili korisnicima te primjenom pravila o dizajnu logotipa, završni rad donosi novo vizualno rješenje mliječne karamel kreme kao proizvoda koji se dobiva karamelizacijom mlijeka nastalim po uzoru na argentinsku tradicionalnu poslasticu pod nazivom Dulce de leche. Kroz ovaj bi se rad istraživanjem proizvoda kreirao prepoznatljiv logotip za proizvod „Mliječna karamel krema“ za hrvatsko tržište.
Abstract (english)
This bachelor thesis are about development of a logo as recognizable, characteristic and visual element of graphic design that defines some product, service, company, association or idea. The logo is a specific medium that makes some product or service recognizable. It represents companies’ activities, products or services provided. Logo as a medium of communication, also should recognize, attract and connect potential customer or users. Based on visual identity of the company and his logo, customers can decide to use his product or service on a conscious or unconscious level. Based on assumptions about prospective customers or users and based on the specific rules for designing of logos, this bachelor thesis brings a new visual solution for milk caramel cream, as a product obtained by caramelisation of milk, following the example of Argentina's traditional product Dulce de leche. Based on result of marketing research and graphic rules, distinctive and recognizable logo for product „Milk Caramel Cream“ are created for Croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:032365
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
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Created on2024-04-16 17:18:29