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undergraduate thesis
Kvalitativni karakter doživljaja boje logotipa
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2016. urn:nbn:hr:216:079954
Novosel, Martina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Novosel, M. (2016). Kvalitativni karakter doživljaja boje logotipa (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:079954

Novosel, Martina. "Kvalitativni karakter doživljaja boje logotipa." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2016. https://urn.nsk.hr/urn:nbn:hr:216:079954

Novosel, Martina. "Kvalitativni karakter doživljaja boje logotipa." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2016. https://urn.nsk.hr/urn:nbn:hr:216:079954

Novosel, M. (2016). 'Kvalitativni karakter doživljaja boje logotipa', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:079954

Novosel M. Kvalitativni karakter doživljaja boje logotipa [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2016 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:216:079954

M. Novosel, "Kvalitativni karakter doživljaja boje logotipa", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:216:079954

Metadata
TitleKvalitativni karakter doživljaja boje logotipa
AuthorMartina Novosel
MentorMile Matijević (mentor)
Committee memberNikola Mrvac (član povjerenstva)
Committee memberMile Matijević (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2016-9-20, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Logotip je ikonični grafički znak koji označava proizvod, poduzeće ili ideju, a uloga mu je trenutno prepoznavanje proizvoda pri čemu boje imaju vrlo značajnu ulogu jer izravno utječu na raspoloženje i ugođaj. Logotip nije samo ikonični znak, već u grafici predstavlja poveznicu između potrošača i brenda kojeg predstavlja. Kroz rad se obrađuje utjecaj vizualnog identiteta proizvoda, njegove boje, to jest same tvrtke na potrošača. Za potrebe rada provelo se ispitivanje u obliku ankete u kojem su promijenjene boje postojećim logotipovima, te su ispitane reakcije sudionika u anketi. Pretpostavka je da će logotip ostati prepoznatljiv no potrošači se s vremenom naviknu na određeni vizualni identitet te teško prihvaćaju nešto novo. Isto tako, originalna boja logotipa je tu s nekim razlogom, što se želi i dokazati, radi uočljivosti, prepoznatljivosti, te radi bolje prodaje, odnosno utjecaja na potrošača.
Abstract (english)
Logotipe is a iconic graphic sign that determines product sign that determines product, company or idea. It's role is instant recognition of a product. Logotype colors have to be recognizable because they have major influence on mood and atmosphere. It is not only iconicaly sign but it represents conection between the consumers and brand logotype represents. This work is based on the influence of visual identity of the product, its color and company itself on consumers. For the need of this work a questionnaire is implemented where colors are changed to the existing logotipes and reactions of viewers are examed. Assumption is that the logotype will stay recognizable, but consumers get used to determined visual identity and adaptation to something new are difficult to accept. Also, original logotipe color is there for some reason: recognition, visibility, better sales results and influence on consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:079954
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 17:22:23