In this final paper, the goal is to investigate how different age groups react to different color palettes, and how they affect them. The age groups that will be examined in the research will be from 10 to 19 years, from 20 to 29 years, from 30 to 39 years, from 40 to 49 years and from 50 to 59 years. In the final paper it will be explained how to get your own color palettes and what types of color palettes there are. There are monochromatic, analogous, complementary, split complementary and triadic, tetradic color palettes. In order to get an idea of what color palettes are, the color theory itself will be discussed, which explains how people perceive color and visual effects, how colors mix, match or contrast with each other. Color theory also includes the messages that colors communicate and the methods used to replicate color. In addition to color theory, color concepts and terminology will be covered. When we say color concepts and terminology, we mean all color properties. Some of the characteristics of colors are shade, chromaticity, saturation, brightness and many others that will be described in more detail in the further part of the work and will be accompanied by examples in design. Color psychology will also be covered. Color psychology is one of the most important aspects of color in design. It studies how colors determine human emotions and behaviors. We react to colors based on a complex series of interactions between our personal tastes, family upbringing and our cultural background.