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undergraduate thesis
Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2015. urn:nbn:hr:216:971659
Peček, Karmela
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Peček, K. (2015). Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:971659

Peček, Karmela. "Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:971659

Peček, Karmela. "Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:971659

Peček, K. (2015). 'Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:971659

Peček K. Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2015 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:971659

K. Peček, "Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:216:971659

Metadata
TitleKomparacija vizualnog identiteta Večernjeg i Jutarnjeg lista
AuthorKarmela Peček
MentorVanda Jurković (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberVanda Jurković (član povjerenstva)
Committee memberIvana Žiljak-Stanimirović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2015-9-7, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U radu se obrađuju dvoje hrvatske dnevne novine - Jutarnji list i Večernji list. Cilj je analiza njihovih vizualnih identiteta i usporedba čimbenika koji čine njihovu likovnu podlogu. Osim proučavanja vizualnih elemenata, rad se bavi i percepcijom istih od strane publike. U radu se analizira nekoliko brojeva od oba naslova, ustanovljuje se koje ključne elemente koriste i kako iznose svoj identitet. Provodi se usporedba dva vizualna identiteta te se iznosi zaključak o kvaliteti poruke koju svojim oblikovanjem šalju. U radu se koristi metoda ankete, provedena među čitateljima, o njihovim čitalačkim navikama i stavovima usmjerenim na vizualnu percepciju lista. Na temelju analize podataka dobivenih kroz anketu, rezultati pokazuju jesu li čitatelji novina doista onakvi kakve list želi privući.
Abstract (english)
Subject of this thesis are two Croatian newspapers - Jutarnji list and Večernji list. The goal of this paper is an analysis of their corporate identities and comparison of factors that make their visual appearance. While studying visual elements, thesis explores the way public perceives them. In the paper, a couple of edition of each newspaper is compared, their key visual elements and the ways they use them in establishing their identity are defined. After that conlusion about the qualitiy of the message their design is sending is made from compairing their visual identities. This paper also uses a survey, as a way of finding what their reading habits are and how they percieve newspapers they read. The analyze of the survey data will show is the reader base of the newspaper the kind the newspaper wants to attract.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:971659
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 17:37:26