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undergraduate thesis
Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2011. urn:nbn:hr:216:086317
Birta, Aleksandra
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Birta, A. (2011). Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:086317

Birta, Aleksandra. "Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:086317

Birta, Aleksandra. "Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:086317

Birta, A. (2011). 'Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:086317

Birta A. Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2011 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:216:086317

A. Birta, "Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:216:086317

Metadata
TitleUtjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara
AuthorAleksandra Birta
MentorStanislav Bolanča (mentor)
Committee memberDubravko Banić (član povjerenstva)
Committee memberVesna Džimbeg Malčić (član povjerenstva)
Committee memberStanislav Bolanča (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2011-9-21, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Prijašnja istraživanja su pokazala su da dizajn ambalaže ima značajan utjecaj kod odabira odreĎenog proizvoda. Ovaj rad prikazuje kako boja može slati odreĎenu poruku ljudima te to dovodi do zaključka da je boja jedan od ključnih faktora prilikom izbora jednog proizvoda u gomili istih. Rad je temeljen na rezultatima eksperimenata koji su provedeni meĎu ispitanicima slične starosne dobi i različitog spola, a čija je jedina poveznica bila žeĎ. Eksperiment je pokazao koja točno nijansa plave boje ambalaže prirodne izvorske vode utječe na odabir kod žednih osoba.
Abstract (english)
Previous studies have shown that the packaging design has a significant influence on selection of a certain product. This paper explains how can a colour send a certain message to people and this leads to a conclusion that the colour is one of key factors influencing selection of a product among many similar. The paper is based on the results of experiments that were conducted among respondents that are about same age. Women and men were tested and only connnection between repondents was the thirst. The experiment has shown exactly which tone of blue used for design packaging of natural spring water influences a selection of water for thirsty people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:086317
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 18:23:39