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undergraduate thesis
Eksperimentalna tipografija
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2013. urn:nbn:hr:216:013959
Šubat, Tea
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Šubat, T. (2013). Eksperimentalna tipografija (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:013959

Šubat, Tea. "Eksperimentalna tipografija." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:013959

Šubat, Tea. "Eksperimentalna tipografija." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:013959

Šubat, T. (2013). 'Eksperimentalna tipografija', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:013959

Šubat T. Eksperimentalna tipografija [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2013 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:013959

T. Šubat, "Eksperimentalna tipografija", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:216:013959

Metadata
TitleEksperimentalna tipografija
AuthorTea Šubat
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2013-9-10, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Tipografija je jedno od glavnih izražajnih sredstava grafičkog dizajna. Kao njena osnovna uloga navodi se davanje vizualnog oblika sadržaju u funkciji apstraktnog nositelja informacija, koji prilikom oblikovanja podliježe određenim pravilima. Eksperimentalna tipografija dovodi u pitanje i unosi određene promjene u te uloge i pravila. U ovom radu proučit će se prijelaz tipografskih znakova iz apstraktnog nositelja informacija u primarno samostalne elemente visoke dekorativnosti. Izradit će se prijedlog pisma koje se koristi u svrhe tog istraživanja, građen od jednostavnih geometrijskih likova koji se ponavljaju tvoreći fraktalne strukture. Kao glavna inspiracija za izrađeni font poslužio je fraktal poznat kao Pitagorino stablo. Teorijski dio rada obuhvatit će pregled nekih od postojećih primjera eksperimentalne tipografije izrađene u različitim medijima i načine na koje se ona koristi. Navest će se tradicionalne tipografske vrijednosti i uloge te načini na koji ih eksperimenti u tipografskoj praksi propituju i mijenjaju. U praktičnom dijelu rada, ispitivat će se čitljivost i prepoznatljivost kreiranih slovnih znakova, njihovo slaganje u riječi, u kompleksne oblike smanjene čitljivosti te u potpuno nečitljive apstraktne strukture koje naglašavaju estetsku vrijednost tipografije i negiraju njenu osnovnu funkciju prenošenja poruke.
Abstract (english)
Typography is one of the main means of expression in graphic design. Its primary role is giving visual form to content as an abstract carrier of information, which is bound to obey certain rules. Experimental typography brings into question and makes changes to its roles and rules. This paper will examine the transformation of typographic symbols from abstract holders of information into independent, highly decorative elements. A sample typeface will be created and used for the research, built out of simple geometric shapes that repeat themselves creating fractal structures. The main inspiration for this typeface is the Pythagorean Tree fractal. The theoretical part of the paper will include an overview of the existing examples of experimental typography realized in various mediums and the ways they are being used. It will also mention the traditional values and roles of typography and how they are being changed by the experiments in the field. The practical part of the paper will examine the legibility and readability of the created typeface and how the letters combine to create words, complex shapes of reduced readability and, finally, completely unreadable abstract structures that put emphasis on the aesthetic value of typography, denying its primary function of carrying the message.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:013959
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 18:55:54