The culture of the certain area from historical point of view can be observed from different segments and considering different sources. Culture is not just cultural events - culture is the everyday life of citizens, their habits and lifestyles, their beliefs and attitudes. One of the research sources on culture is certainly the media which observed the concerned area and reported about it. Varaždinske vijesti are the newspapers that have been reporting about the events of Varaždin County and its surroundings for more than 70 years. This paper deals with articles from Varaždinske vijesti taking into consideration the first five years editions and reconstructs the way of life in Varaždin and its surroundings at the end of the first half of the 20th century. The Croatian National Theatre in Varaždin is an institution that by its action enriches the cultural life of the Varaždin region from October 1945 until today. There were also different acting groups and small theatres in Varaždin before this time, but a stable theatrical history began to develop from the mentioned year. This paper brings the history of theatre through overall literature, and for the first four seasons, through the articles from Varaždinske vijesti. The two mentioned institutions are therefore united in this paper which brings, through the research of Varaždinske vijesti, a review of reporting about theatre and representation of theatre texts, and aims to prove that newspapers and theatre have been developed in parallel, in synergy. The study was conducted by a method of content analysis.