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undergraduate thesis
Etika u oglašavanju: stereotipizacija žena u reklamama
Zagreb: University of Zagreb, Department of Croatian Studies, 2017. urn:nbn:hr:111:301676
Glasnović, Lea
University of Zagreb
Faculty of Croatian Studies

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Glasnović, L. (2017). Etika u oglašavanju: stereotipizacija žena u reklamama (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:301676

Glasnović, Lea. "Etika u oglašavanju: stereotipizacija žena u reklamama." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:111:301676

Glasnović, Lea. "Etika u oglašavanju: stereotipizacija žena u reklamama." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:111:301676

Glasnović, L. (2017). 'Etika u oglašavanju: stereotipizacija žena u reklamama', Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:301676

Glasnović L. Etika u oglašavanju: stereotipizacija žena u reklamama [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2017 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:111:301676

L. Glasnović, "Etika u oglašavanju: stereotipizacija žena u reklamama", Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:111:301676

Metadata
TitleEtika u oglašavanju: stereotipizacija žena u reklamama
Title (english)Ethics in Advertising: Female Stereotyping in Advertisements
AuthorLea Glasnović
MentorDanijel Labaš (mentor)
Committee memberDanijel Labaš (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
Zagreb
Defense date and country2017-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Rad će se baviti etičkim aspektima u oglašavanju sa središnjom temom žene kao glavne uloge u reklamama. U radu će biti prikazani različita obilježja portretiranja žena i korištenje stereotipa kao oglašivačke tehnike. Osim teorijskog pregleda, rad će ponuditi i relevantne primjere iz ovog i prošlog stoljeća
Abstract (english)
This project will be focused on ethical aspects at advertising women as a main role in commercials. Upcoming work will emphasize different portraits of women same as use of stereotypes as a tool of advertisement. Besides basic theory, this project will offer relevant examples from current and past century.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:301676
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-02-16 08:49:07