The nonprofit sector, also known as the „civil sector― or „third sector―, refers to persons and organizations who are invested in helping society function as a community of responsible individuals oriented towards their personal development as well as the development of their communities. As opposed to the private and public sectors, the nonprofit sector is related to the concept of social responsibility - contributing to a functioning and prosperous society. Nonprofit organizations play an important role in the development of their environment and contribute to the realization of vital public interests. However, generating profit is not among their objectives. Similar to the profit sector, the nonprofit sector also utilizes activities from the field of public relations in order to successfully reach its goals. Public relations in the nonprofit sector work to establish and maintain the relations which are crucial if the organization is to ensure its autonomy and fulfill its mission. Every sector's public relations share the need for a strategic approach and well-planned communications strategies. The paper aims to present the variety of public relations strategies employed by nonprofit organizations in order to successfully perform their work, as well as the features of quality planned communication campaigns in general. Through a case study of a company Brodoto, which works with nonprofit organizations, I intend to emphasize the importance of well-planned public relations in organizations of civil society and to outlay the contemporary approach to communications strategies. ž