The subject of the research in this thesis is the analysis of the presence of cultural content gathered from two profit and two non-profit Croatian portals during a period of one month. Given the fact that culture is one of the most important aspects of a modern man's life, the main goal was to determine how much and in what way do the national media, in this case news portals, report to the public on the topics regarding culture. The theoretical part of the thesis, which precedes the research and the results, contributes to the understanding of the importance of culture, its role and influence in the contemporary society. Parts of the thesis that follow the development of online media in Croatia and their features clearly demonstrate why online journalism is an excellent platform for placement of cultural content. The Croatian media legislative framework provides insight into the founding, basics of functioning and limitations of electronic publications, while media policy issues point to changes that affected the media system as well as the relevant factors that have affected its democratization. The non-profit and commercial sectors are individually processed and delineated in order to better differentiate between their advantages and disadvantages, and to have a clearer context of the portals that were selected for the research. By the method of quantitative content analysis, conducted from 15 April 2017 to 15 May 2017, the processed data were collected using a purposive sample that includes news portals Jutarnji.hr, Večernji.hr, Ziher.hr and Urbancult.hr, based on the criterion of including different areas of culture and daily publication of content. The results obtained and classified according to the categories that point to important components in the culture reporting mode, have shown that non-profit portals publish more content that concerns culture than profit portals. Nevertheless, research has also confirmed that non-profit portals publish a larger amount of agency and promotional articles than the profit portals. These indicative results are merely indications of the breeding ground for future research necessary for the area of culture and media.