This thesis deals with the future of the education system and its adaptation to new technologies and the society characterized by networking of users. The habits of media usage have significantly changed over time. Today the younger generations are mostly present online, using social networks and channels. The main aim of this paper is to explore how to use social networks and channels appropriately in the teaching of the Croatian language and literature in order to get students interested in the subject. Based on the available literature, the theoretical part of the paper explores the possibilities of using digital tools and outlines the characteristics of the emerging social networks and communication channels in the classrom with the aim of bringing the educational content closer to the young digital generation which uses the media actively. The paper also analyses different innovative resources which can be used by teachers and students, as well as by other citizens engaged in the process of life-long learning of their mother tongue and their national literature in the time when the market of technology changes on a daily basis. In the research part of this work, for the purpose of this graduate thesis and with the aim of discovering the pupils' interests for new kinds of educational content, the research among the graduates of the XIII Gymnasium in Zagreb has been conducted. Data collection for the research has been carried out using the survey method. The research has shown that the students are mostly dissatisfied with the current situation and that they are open to the usage of social networks and communication channels in the Croatian language teaching. Likewise, the results also show the gap between the modern technologies used by students on a daily basis and the learning materials used in schools. In addition to that, various practical examples of social networks and communication channels content related to the subject, as well as possibilities to adapt the educational content, have been suggested. To conclude, the study has shown how certain platforms can be used for the educational purposes, engaging students in learning, encouraging their creativity, cooperation, motivation and interest in following the publications on social media.