Importance of corporate social responsibility is increasingly recognized in the business sector. Companies that understand the necessity of socially responsible management are more transparent and have a better relationship with key stakeholders, thus increasing their reputation as well as their financial gain. One of the companies that has early recognized the importance of its social responsibility and that continuously implements sustainable development strategies, workplace equality and environmental protection norms is IKEA. Taking this company as a study case, the main goal of the present thesis was to examine how corporate social responsibility influences company’s reputation. The conducted research has shown that there is a statistically relevant connection between the public opinion about the company and the degree of public’s familiarity with the company’s management strategies: respondents that are more informed about IKEA on average have a better opinion about the company. Additionally, the survey reveals that the respondents that have more personal experience with the company more often declare that they consider the company to be socially responsible, which is interesting since the initial hypothesis was that the information from the company’s website would mostly influence respondents’ perceptions of IKEA’s social responsibility.