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master's thesis
Društveni mediji i poslovno komuniciranje
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2019. urn:nbn:hr:111:421653
Nikšić, Iva
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Nikšić, I. (2019). Društveni mediji i poslovno komuniciranje (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:421653

Nikšić, Iva. "Društveni mediji i poslovno komuniciranje." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:111:421653

Nikšić, Iva. "Društveni mediji i poslovno komuniciranje." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:111:421653

Nikšić, I. (2019). 'Društveni mediji i poslovno komuniciranje', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:421653

Nikšić I. Društveni mediji i poslovno komuniciranje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:111:421653

I. Nikšić, "Društveni mediji i poslovno komuniciranje", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:111:421653

Metadata
TitleDruštveni mediji i poslovno komuniciranje
Title (english)Social media and business comunication
AuthorIva Nikšić
MentorDanijel Labaš (mentor)
MentorVladimir Preselj (mentor)
Committee memberVine Mihaljević (predsjednik povjerenstva)
Committee memberVladimir Preselj (član povjerenstva)
Committee memberDanijel Labaš (član povjerenstva)
Committee memberDražen Maleš (član povjerenstva)
Committee memberIgor Vranić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2019-06-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
S pojavom društvenih medija poslovanje se promijenilo. Tvrtke koje žele biti vidljive i pratiti najnovije trendove, trebale bi biti prisutne na barem jednoj od društvenih mreža. To zaključuje i Zoran Tomić (2016: 735) te ističe da su „društveni mediji postali snažan alat za marketinške stručnjake, oglašivače i profesionalce za odnose s javnošću.“ Da su društvene mreže dobile značajnu ulogu u poslovanju slaže se i Anđelko Milardović (2010: 104): „U poslovnom smislu društvene mreže imaju prednost zbog marketinških i poslovnih aktivnosti. Na društvenim se mrežama predstavljaju ili promoviraju poslovni interesi malih, srednjih i velikih poduzeća i korporacija.“ Društveni mediji kao komunikacijski alat za tvrtke imaju veliku ulogu u pronalaženju poslovnih partnera, klijenata, ali i održavanju veza sa svim uključenim korisnicima. Takav način poslovanja doveo je do novih mogućnosti koje tvrtka ima na raspolaganju kao i do novog oblika tržišta gdje su krajnji korisnici postali vrlo važni dionici u cijelom poslovnom okruženju. Prema posljednjem istraživanju Europskog statističkog ureda o korištenju društvenih medija, hrvatske tvrtke nalaze se ispod europskog prosjeka dok je broj europskih poduzeća koja koriste društvene medije u stalnom porastu (Poslovni.hr, 2018). Stoga ovaj diplomski rad ima za cilj analizirati na koji način hrvatske tvrtke koriste društvene medije u poslovanju te podrobnije istražiti njihovu prisutnost na društvenim mrežama i komunikaciju s korisnicima.
Abstract (english)
With the appearance of social media business activity has changed. Companies that want to be visible and follow the latest trends should be present at least at one of the social networks. Tomić (2016: 735) also concludes that...“social media have become a powerful tool for marketing professionals, advertisers, and public relations professionals.“ Milardović (2010: 104) agrees that social networks got a significant role in business: “In business meaning social networks has the advantage of marketing and business activities. Social networks represent or promote business interests of small, medium and large companies and corporations.“ As a communication tool for companies, social media have a major role in finding business partners and clients and moreover, maintaining contacts with all involved users. This new way of business activities has brought new opportunities for companies as well as the new form of market where end users have become very important stakeholders in entire business environment. According to the latest research by the European Statistical Office about using social media, Croatian companies are below the European standard, while the number of European companies that using social media is steadily increasing (Poslovni.hr, 2018). Therefore, this work aims to analyze how Croatian companies use social media in business and more closely explore their presence on social networks and communication with users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:421653
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-29 07:51:21