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master's thesis
Uloga digitalnih influensera u svakodnevnom životu studenata
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2020. urn:nbn:hr:111:453793
Žunić, Lea
University of Zagreb
Faculty of Croatian Studies
Department of Communication Sciences

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Žunić, L. (2020). Uloga digitalnih influensera u svakodnevnom životu studenata (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:453793

Žunić, Lea. "Uloga digitalnih influensera u svakodnevnom životu studenata." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:111:453793

Žunić, Lea. "Uloga digitalnih influensera u svakodnevnom životu studenata." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:111:453793

Žunić, L. (2020). 'Uloga digitalnih influensera u svakodnevnom životu studenata', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:453793

Žunić L. Uloga digitalnih influensera u svakodnevnom životu studenata [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:111:453793

L. Žunić, "Uloga digitalnih influensera u svakodnevnom životu studenata", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:111:453793

Metadata
TitleUloga digitalnih influensera u svakodnevnom životu studenata
Title (english)The role of digital influencers in everyday life of students
AuthorLea Žunić
MentorLana Ciboci (mentor)
Committee memberDanijel Labaš (predsjednik povjerenstva)
Committee memberLana Ciboci (član povjerenstva)
Committee memberDražen Maleš (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Communication Sciences)
Zagreb
Defense date and country2020-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
U današnjem svijetu u kojem prevladavaju mediji kao sredstva komunikacije, društvene se mreže nalaze na samome vrhu. Promijenivši način komuniciranja, društvene mreže su dovele i do značajnih promjena u razmišljanju i donošenju odluka, posebice kod mlađe populacije. Tako su Facebook, Instagram i Youtube postali jedni od najčešće korištenih medija preko kojih se šire informacije, okupljaju istomišljenici i pokreće novi pogled na svijet. Upravo na spomenutim društvenim mrežama pojavile su se vođe mišljenja, tzv. influenceri koji različitim sadržajem privlače korisnike i utječu na njih. Fokus rada bit će na istraživanju uloge koju današnji digitalni influenceri imaju na razmišljanja i odluke korisnika društvenih mreža. Metodom anketnog upitnika istraživanje će se provesti među studentima.
Abstract (english)
In todays world in which media prevails as a tool for communication, social platforms are at the very top. Changing the way of comunication , social networks have brought to significant changes in thinking and decision making especially for youth. Therfore social platforms like Facebook, Instagram and Youtube have become one of the most used media for sharing information bringing together people that think alike and developing a new insight on the world itself. Exactly these social platforms that have been mentioned previously have their leaders who influence others by their opinions and material they present and share , so called influencers. Main goal for this work will be researching how influencers affect other users of social networks,their opinions and decision making. Survey method will be used among the students in data gathering.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:111:453793
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-08-31 08:30:57