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undergraduate thesis
Marketing u modnoj industriji
Zagreb: University of Zagreb, Faculty of Croatian Studies, 2020. urn:nbn:hr:111:450173
Gajski, Tena
University of Zagreb
Faculty of Croatian Studies

Institutional repository: Repository of University of Zagreb, Centre for Croatian Studies

Cite this document

Gajski, T. (2020). Marketing u modnoj industriji (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:450173

Gajski, Tena. "Marketing u modnoj industriji." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:111:450173

Gajski, Tena. "Marketing u modnoj industriji." Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:111:450173

Gajski, T. (2020). 'Marketing u modnoj industriji', Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:450173

Gajski T. Marketing u modnoj industriji [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:111:450173

T. Gajski, "Marketing u modnoj industriji", Undergraduate thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:111:450173

Metadata
TitleMarketing u modnoj industriji
AuthorTena Gajski
MentorDanijel Labaš (mentor)
Committee memberDanijel Labaš (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
Zagreb
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Kada se radi o plasiranju proizvoda na tržište mode, marketing je jedan od najvažnijih čimbenika. Koliki će uspjeh proizvod ostvariti, također ovisi o marketinškoj strategiji kompanije te u kojoj mjeri je doprla do javnosti odnosno do potrošača. Cilj rada je opisati ulogu i važnost marketinga u modnoj industriji, odnos proizvođača prema potrošačima kada se radi o definiranju ciljane publike te glavne faktore uspješnog oglašavanja u području mode. Budući da se moda neprestano mijenja, marketing se također prilagođava trendovima i suvremenim načinima oglašavanja i komuniciranja.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:111:450173
Study programmeTitle: Department of Communication Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-03 13:34:30