The central topic of this paper is the media portrayal of emigration from the Republic of Croatia and the influence of the media on the public's attitudes about emigration. It consists of a theoretical and research part. The theoretical part shows how the media can influence the audience and public opinion by relying on agenda setting and framing theories. It was explained how the media could abuse their position in society and manipulate public opinion, and possible solutions for combating this phenomenon were presented. Also, the emigration trends from the Republic of Croatia are presented and explained, which are then compared with the European trends of migration. Then the previous research on the media and emigration is presented. The conducted analysis showed us that in the Croatian media space, emigration is a relatively common topic that is mostly presented within the negative framework of Croatia's "demographic catastrophe" or the emphasis on pull factors of other countries. At the same time, little attention is paid to informing the population, which leads to the idea that the phenomenon of emigration from Croatia is an isolated case. The research part of the paper examined the audience's attitudes about emigration and media coverage of emigration. Three hypotheses were tested, two of which were rejected, and one was partially confirmed. The research was conducted through a survey questionnaire, and it demonstrated that the media can influence the attitudes of the audience by portraying life in Croatia in a very negative way and promoting the idea that young people should leave Croatia, which caused fear among a certain part of the population and induced the idea of leaving Croatia.