This paper deals with ethics and reporting in sport with a view to the biggest competitions in the two most popular sports in Europe (football and basketball) during the group stages of the 2018 World Cup in Russia and the 2019 World Basketball Championship in China. The paper is divided into three parts: the first, theoretical part, deals with the development of sports journalism, the role of sports journalists and the influence of the media on the development of sports and the growth of the sports industry. The second part of the paper analyzes the monitoring of the Croatian national football team in the largest Croatian daily sports newspaper - Sportske novosti during the first week of group stage of the 2018 World Cup and 2019 World Basketball Championship, and pays attention to the scope of objectivity and bias with regard to journalists. who report on the matches of the Croatian national football team. The third part of the paper summarizes the results of the analysis of the mentioned content, confirms four hypotheses and concludes on the observance of ethical norms on the Croatian sports media scene with regard to many events that have shaped it over the years, both on and off sports fields. Great successes are that what greatly shape the opinion of the nation about sports, but also the thougts of journalists who know to be „impressed“ in such cases, in the case of the lond-awaited success from Croatian national football team. But, passion and enthusiasm should be used to enrich sports reporting because there will always be subjectivity in journalism. Some journalists will be under that „intoxication“ and will violate certain journalistic principles and strive for sensationalism, but there are also those who will lear from mistakes and strice for professionalism and the most interesting presentation of what they have seen.