In this paper we will see into a style of language in television advertising slogans and headlines that we took from selected television programme wich was broadcast in the same time during period of one week. We will describe stylistics as a descriptive scientific discipline that shows how to explore affects, thoughts and messages of one's utterance. We will also show a conection of style and culture so as the role of advertising in it. The way that we are going to make stylistic analysis is through finding stylistic figures and denotative and connotative meanings of slogans. We will organize and interpret slogans based on the type of advertising goods. Each slogan will be conected to a headline of its advertisment and put through stylistc description. Then we will describe their similarities and the type of communication with target recipients. We will think of television advertising as one point of advertising culture that is part of so called global culture. Creative expression of advertising has unique style that is figurative, diverse, original and functional. Style of language plays significant role in excepting explicit and implicit claims of advertisings. Those claims can shape identity of recipients, communities and society and direct the way of culture growth.